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All types of action figures; G.I. joe, lord of the rings action figures, star wars collectibles, transformers and more action figures.

According to wikipedia action figures history is defined as follows:

The term "Action Figure" was first used by Hasbro in 1964 , to market their G.I. Joe figure to boys who wouldn't play with dolls. G.I. Joe was initially a military -themed 11.5-inch action figure proposed by marketing and toy idea-man Stan Weston. The action figure featured changeable clothes with various uniforms to suit different purposes. In a move that would create global popularity for this type of toy, Hasbro also licensed the product to companies in other markets.

Read full history of action figures on wikipedia.org.